Ituen Basi celebrates “Independence” with a gloriously classic Nigerian Collection + Win An Ituen Basi Bag!

Nigerian designer Ituen Basi relocated to Nigeria in 2008 and ever since then the designer’s line has been thoroughly reinvigorated with its exploration and juxtaposition of the classic ankara fabric. With two African Fashion Awards under her belt, Ituen continues to garner acclaim and expand her already massive customer base.
Today, presents you with the lookbook for her “Independence” collection. This is the collection which was unveiled at the 2010 Africa Fashion Week in Johannesburg.
To read our review of the collection, click HERE
We absolutely love the contrast of the vibrant clothing with the rustic surroundings.

To celebrate this collection and Nigeria’s forthcoming 50th anniversary, BN in collaboration with Ituen Basi is giving away the chic purse featured in this collection. Scroll down for entry details.

Ituen Basi’s celebration of the ubiquitous Ankara continues in her new collection titled ‘INDEPENDENCE’.

The new collection, which stays true to the essence of the Ituen Basi label is set in post independence Nigeria. The collection shows optimism and progress as it dances around a playful yet ladylike retro silhouette with its appealing glamour of the 60s and the humble elegance of traditional Yoruba buba & iro. The streamlined collection belies the intricate craftsmanship synonymous with the label.

For colour, Ituen uses vibrant slashes of random colours evoking the energy of a Nigerian market place. The deliberate mis-match of the colours and patterns intensifies and echoes the delightful twist of everyday people on the streets of Lagos. Blazing red with a range completed by more intense hues of yellow and orange with a stronger accent of green.

The INDEPENDENCE collection sees Ituen Basi working solely with cotton Ankara and treating the fabric to create textured surfaces in some of the pieces. The simplicity of the lines and starkness of print in the collection enables experimentation with wispy fun accessorizing.

Key pieces include Capri pants, structured à la Jackie O cropped jackets, mini buba & iro and body skimming evening dresses. Belts play an important role in this clever collection. Accessories to complement the delicate silhouette of the collection are light and whimsical.


___________________________________________________________________________________________ / Ituen Basi “Independence” Giveaway
Win the fabulous Ituen Basi purse featured in the Independence collection.
There are ONLY two ways to enter:

1. Go to
Click to “Like” on Facebook
You will see the questions, post your answers as a comment

2. Go to
Follow @bellanaija
Send answers as an @ reply to BellaNaija
e.g. @bellanaija Answers: 1239, Bella, Love – Hope I Win!

NO Direct Messages, Facebook Messages or Emails will be accepted
Winner will be chosen at random from the correct entries
Contest closes at Midnight (UTC+01:00) West Central Africa today.

Winner or Authorized Representative MUST be available to pick to prize from the Ituen Basi Store at TerraKulture in Victoria Island, Lagos
No alternative monetary prize.
Deadline for Pickup: 9th September 2010

Winner! Toyosi Phillips.
Congrats to Toyosi and thanks to all those who entered.

32 Comments on Ituen Basi celebrates “Independence” with a gloriously classic Nigerian Collection + Win An Ituen Basi Bag!
  • Chris August 27, 2010 at 10:34 am

    Looks Pretty, Prints and Fabrics like these brings Africa in mind the moment it is seen.

  • Kay August 27, 2010 at 10:49 am

    Nice work. But i get why her cloths are 150k upwards..These are ankra u can get at tthe local market for 1,000-2500 naira.

    • babe August 27, 2010 at 10:59 am

      Nigerians! Her clothes do not go for ‘150k’ upwards haba!
      You can get accessories as low as N1,500 and the most expensive clothing item is under 100k

      Beautiful work. There is joy in simplicity and pride in our heritage

      • daisy August 27, 2010 at 12:10 pm

        Almost 100k, for these pieces of ankara that i saw my dear corn seller iya Risika wear (The yellow one to be precise) yesterday. Me i don’t now o! if it had sequins like Tae and JBL or even exotic fabrics like Tiffany amber’s.

        But these are just normal styles now.

        And that bag? I pass even if it’s going to be free.

      • fokasibe August 27, 2010 at 1:30 pm

        unfortunately, I prefer her clothes to the bag…..

  • Efe August 27, 2010 at 11:42 am

    Lovely…..l like….yippee..first to comment….

  • Hardeytholar Hardeymeora. August 27, 2010 at 12:36 pm

    i love the concepts the african/english costumes am proud of NIGERIANS
    will love to be a MODEL for ITUEN BASI if i can get the chance pls contact mi on

  • ANTHONIA OGUAH August 27, 2010 at 12:44 pm

    Wonderfulllllllllllllllll….i am impress with her creativity imagine using the materials for produce bangles and neck piece, tis is so unique………..keeep it us Lady Ituen

  • KemiPen August 27, 2010 at 1:10 pm

    Not fair…I sooooo want the outfit (first from the bottom) but I am nt in 9ja…Ok, Bella Naija, U niid to do one 4 the ladies offshore…but I hv to add that this is riily 9ice…am impressed.

  • Geekgirl August 27, 2010 at 1:46 pm

    her clothes are expensive but not stupidly or ridiculously insane like some Nigerian Designers! Her price points are actually okay

  • Nerka August 27, 2010 at 2:20 pm

    Beautyfullllllll designs.she sure is a talented designer n can compete wit international designers..luv d way she plays wit african fabrics

  • hotbabe August 27, 2010 at 2:27 pm

    WOWWWWWWWWWWWWWWWWWWWWWWWWW! i love everything! good job

  • Kaka August 27, 2010 at 2:30 pm

    I like this. Especially because you can see how some Nigeria tribes inspire the work. Usually is people interpreting western styles on Ankara.

  • bukola August 27, 2010 at 2:37 pm

    The ankaras are Vlisco which is retailed at N15,000 upwards, not N1,500!!! Besides, there is the fact that you need to pay for the creativity. A lot of time was dedicated to each of the pieces!

  • english o! August 27, 2010 at 2:49 pm

    As in seriously? How about microsoft spell check before you post comments up at any forum whatsoever! SMH!

  • Ms. Jayee August 27, 2010 at 3:37 pm

    Lolo @ Efe! First ko! Lovely designs. Though i am not an Ituen basi groupie, her collection’s really nice! Good work

  • IamEbixx August 27, 2010 at 3:57 pm

    Nice collection, the second to the last one, makes me want to buy it for the girlfriend that I don’t even have yet…that is how good it is

  • meagain August 27, 2010 at 4:04 pm

    overall nice work as we’v come ta expect from our darlin aunty Ituen 🙂 i particularly like how she incorporated some of the techniques used in her accessories line in the clothing pieces. the red floor length dress illustrates this beautifully

    the store at Terra is great+ i can verify that pieces there start from 500box with a pair of shorts goink for about 6k… unfortunately d sales person there d last i went was quite pants. she refused to make a note to ask for some larger shorts (size 14, like seriously this is Nigeria?!) from “head office” and couldn’t understand why it was ridiculous for me to go all the way to Surulere to custom order them when I was standing right there in the shop in Terra Kulture!! walahi bad customer service will people’s good businesses… ok rant over 🙂

  • ngum August 27, 2010 at 4:19 pm

    she’s superbly talented! i love the liberty style.

  • Mariaah August 27, 2010 at 4:45 pm

    I love Honour, Progress and Unity..Its so me..
    These designs spells CLASS AND SOPHISTICATION “IGBERAGA”..What some clothes lack these days…

  • gbeborun August 27, 2010 at 4:46 pm

    Not too sure about the first dress,maybe more pics will help but i love ituen basi to bits, she works wonders with ankara. THUMBS UP

  • Kay August 27, 2010 at 5:04 pm

    Uhm, to folks that are saying they can buy the fabric in the market –> SUREEEEE. Go ahead. And get your tailor to shred and bead like Ituen Basi. If you’re successful, please send me your tailor’s number.

  • Lola August 27, 2010 at 5:24 pm

    In all fairness, how many of these pieces can one really own?! They are entirely too conspicuous. The fact is when they were new, they were a nice original concept, but now they have become somewhat gimmicky… She’s wonderfully creative, so it’s time Ms. Basi dig deep into her bag of tricks for a fresh idea.

  • Odufaderin Sandra August 27, 2010 at 5:27 pm

    too hot one of the best design in recent times how do I get to locate this designer bella? pls am down on bended kneels

    • Alfie August 31, 2010 at 10:52 am

      Check Terrakulture in VI….Store is there

  • sassycassie August 27, 2010 at 6:39 pm

    ok,i hate to break it to u all, but a lot of the shredding and rings are not new concept. I remeber back in the nineties those designs were quite popular especially among igbo women. I have pics wth my aunties wearing tops with the rings for sleeves and shredded designs for the neckline. dat said, thumb ups to ituen for modernizing the styles

    • Ady August 28, 2010 at 2:21 pm

      That’s correct, I have a piece from late 90’s with the rings – but it is good to see it shared with a wider audience!

    • missy-spectacularrr August 30, 2010 at 6:44 pm

      yeah…but thats inevitable, fashion comes in waves and cycles…like u said, thumbs up to her!

  • medina August 27, 2010 at 9:30 pm

    the fabric she uses are actually NOT d normal ankara in d market. She makes use of VLISCO Hollandis Dutch Wax, Super Wax which is sold in the market for 12,000-13,000 & 18,000-22,000k respectively……………just for your information!

  • eniola August 28, 2010 at 12:32 am

    beautiful work, very nice concepts and fabrics. but where was ituen when miss Nigeria went for miss Universe and wore that thing as native attire?some of this would have been so much better.

    • ijk September 2, 2010 at 12:15 am

      wo Godbless u o jare, where was she ?

  • RMG August 31, 2010 at 10:34 am

    WOW!!!stunning collection.i don’t care of they’ve been worn by any tribe in the past.they are fresh and chick every bit of ’em….

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