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Ituen Basi celebrates “Independence” with a gloriously classic Nigerian Collection + Win An Ituen Basi Bag!

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Nigerian designer Ituen Basi relocated to Nigeria in 2008 and ever since then the designer’s line has been thoroughly reinvigorated with its exploration and juxtaposition of the classic ankara fabric. With two African Fashion Awards under her belt, Ituen continues to garner acclaim and expand her already massive customer base.
Today, presents you with the lookbook for her “Independence” collection. This is the collection which was unveiled at the 2010 Africa Fashion Week in Johannesburg.
To read our review of the collection, click HERE
We absolutely love the contrast of the vibrant clothing with the rustic surroundings.

To celebrate this collection and Nigeria’s forthcoming 50th anniversary, BN in collaboration with Ituen Basi is giving away the chic purse featured in this collection. Scroll down for entry details.

Ituen Basi’s celebration of the ubiquitous Ankara continues in her new collection titled ‘INDEPENDENCE’.

The new collection, which stays true to the essence of the Ituen Basi label is set in post independence Nigeria. The collection shows optimism and progress as it dances around a playful yet ladylike retro silhouette with its appealing glamour of the 60s and the humble elegance of traditional Yoruba buba & iro. The streamlined collection belies the intricate craftsmanship synonymous with the label.

For colour, Ituen uses vibrant slashes of random colours evoking the energy of a Nigerian market place. The deliberate mis-match of the colours and patterns intensifies and echoes the delightful twist of everyday people on the streets of Lagos. Blazing red with a range completed by more intense hues of yellow and orange with a stronger accent of green.

The INDEPENDENCE collection sees Ituen Basi working solely with cotton Ankara and treating the fabric to create textured surfaces in some of the pieces. The simplicity of the lines and starkness of print in the collection enables experimentation with wispy fun accessorizing.

Key pieces include Capri pants, structured à la Jackie O cropped jackets, mini buba & iro and body skimming evening dresses. Belts play an important role in this clever collection. Accessories to complement the delicate silhouette of the collection are light and whimsical.


___________________________________________________________________________________________ / Ituen Basi “Independence” Giveaway
Win the fabulous Ituen Basi purse featured in the Independence collection.
There are ONLY two ways to enter:

1. Go to
Click to “Like” on Facebook
You will see the questions, post your answers as a comment

2. Go to
Follow @bellanaija
Send answers as an @ reply to BellaNaija
e.g. @bellanaija Answers: 1239, Bella, Love – Hope I Win!

NO Direct Messages, Facebook Messages or Emails will be accepted
Winner will be chosen at random from the correct entries
Contest closes at Midnight (UTC+01:00) West Central Africa today.

Winner or Authorized Representative MUST be available to pick to prize from the Ituen Basi Store at TerraKulture in Victoria Island, Lagos
No alternative monetary prize.
Deadline for Pickup: 9th September 2010

Winner! Toyosi Phillips.
Congrats to Toyosi and thanks to all those who entered.


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