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BN Collection To Closet – Alter Ego

BellaNaija.com

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A little over a year ago, we did an article entitled From Collection to Closet: The African Fashion Scene in Motion‘. The article highlighted the increasing relevance of the African fashion industry and illustrated with photos of fashionistas from around the continent rocking pieces from African designers’ collections.

In our drive to promote the African fashion industry and encourage people to patronize African designers, we will be transitioning ‘Collection to Closet’ into a regular feature.
We already have quite a few stocked up.

Let’s go!

When trying to pick our first feature, we spotted several obvious choices. Well known fashionistas rocking designer dresses on the red carpet. However, we decided to start with something more practical, to illustrate that you do not need a special occasion to “Shop African”.

We spotted this pretty lady at the HauTe Attack shopping event which took place some months ago. She was rocking an ankara and lace jacket from Nigerian Designer – Alter Ego.
She paired the jacket with khaki shorts, dark grey ballet flats and a bold maroon shoulder bag. Laid back chic.

So how did this look translate from ‘Collection to Closet’?

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14 Comments

  1. Africa Batik

    October 25, 2010 at 6:52 pm

    I think this is a great addition to an already informative site. Africa and its inspirations will always be in fashion. African attire and especially the contemporary trends that are coming from emerging designers such as Chichia, lalesso, Deenola as well as jewel by Lisa, Duro Olowu (The list is endless as we all know), who have been inspired by Africa but also many different elements will only cement this trend even further and the talent of each designer(s) in their own right.
    Our Great grandparents were wearing traditional fabrics way before, since the beginning of time so I firmly believe that African inspired designers are not going anywhere thet are her to stay and are going from strenght to strength.

    Africa Batik
    http://www.africbatik.wordpress.com

  2. missy-spectacularrr

    October 25, 2010 at 7:24 pm

    fantastic!

  3. aosgrl

    October 25, 2010 at 10:42 pm

    love it. Effortlessly Chic.

  4. ajiri avae

    October 26, 2010 at 4:13 am

    i love the idea of ‘collection to closet’ it will help translate the collections to potential buyer. good one.

  5. DU

    October 26, 2010 at 9:01 am

    lovely

  6. ifeoma

    October 26, 2010 at 11:33 am

    nice one bella. big up ur yaself!

  7. Chi Chi

    October 26, 2010 at 6:27 pm

    This is officially my new favorite site. Love it!

  8. deb

    October 27, 2010 at 6:17 am

    i love the way the designer has made the jacket very practical . Fab

  9. Justme

    October 27, 2010 at 4:45 pm

    Lovely Bella…this is nice, the lady rocked it…simply chic!

  10. morsi

    October 28, 2010 at 7:56 am

    Hey guys, you can get yours and more @ our outlet on 34d awolowo road , ikoyi – lagos . See ya

    • Toun

      November 10, 2010 at 5:49 am

      I am so loving that jacket!!! Is there a way to order it online??

  11. Glory Edozien

    October 28, 2010 at 9:11 am

    I want that Jacket mehnnnnn!!!!!!

  12. belladash

    October 31, 2010 at 5:32 pm

    niz concept!

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