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“Women who cover their heads are often overlooked by the Fashion World”! H&M features it’s 1st Muslim Model – Maria Hidrissi



Maria Hidrissi H&M’s First Muslim Model - BellaNaija - September 2015001Clothing brand, H&M just took a big step in the right direction. The brand has been getting a lot of love on social media for featuring its first ever Muslim model – 23-year-old Pakistani/Morrocan beauty salon owner, Mariah Idrissi.

The young fashion & style lover was spotted by a model scout and approached to be part of the H&M campaign. At first she was skeptical, but decided to be part of the campaign for a good cause after getting permission from her parents. She recalls asking the scout if they knew she wore a hijab, because she wasn’t expecting the call.

Speaking to, Mariah explained – “It always feels like women who wear hijab are ignored when it comes to fashion… so it’s amazing that a brand that is big has recognized the way we wear hijab.

On why she thinks she was selected she said – “I honestly have no idea why.” “It might be because hijab fashion has boomed in the last few years and to finally see a hijabi [a woman who wears a hijab] in mainstream fashion is a big achievement.”

In the campaign for the brand’s denim collection launch, we see Mariah in a checkered hijab, paired with a chic coat and wide-legged pants.

Maria Hidrissi H&M’s First Muslim Model - BellaNaija - September 2015She went on to talk about the shoot saying – “[H&M] asked how much in terms of neck I could show, but to be honest they were very respectful.” She also added that the men were asked not to touch her and she was given her own dressing room.

The campaign is a PSA, telling people to Close the Loop by recycling their clothes. Watch below:

H&M joins a brief list of brands like DKNY and Mango who have launched Ramadan collections, to include the Muslim demographic in their campaigns. Hopefully we see more diversification in the fashion industry.

To read more about Mariah, visit | Follow her on Instagram: @mariahidrissi

Jennifer is the Beauty Editor & Style Representative of Get in touch - Send an email to: beauty(at) or style(at) | Follow us on Instagram: @bellanaijabeauty OR @bellanaijastyle | Follow us on Twitter: @bellanaijastyle


  1. MOM

    September 28, 2015 at 1:58 pm


  2. Am ur God

    September 28, 2015 at 2:11 pm



    September 28, 2015 at 2:37 pm

    Women who wear hijabs are often overlooked partly because of ignorance on the industry’s part and partly because some of the women think they are too holy for the industry. I’ve worked on sets where some literally want to fight the director because he/she asked them to pose in bathing suits. Boo boo, if we are shooting a commercial or spread for beach wears that is specifically targeting westerners, then it is not very realistic to use someone wearing hijab. If not wearing your hijab makes you less holy or immoral, then stick to your guns but don’t expect business entities to risk thousands or millions they pour into shoot to accommodate that. Pakistan would not allow a Western woman let alone one with no head gear to be featured in a campaign because it’s not en vogue over there and it’s not in tune with the ideology…. the same understanding should be applied here. I applaud the industry’s move to be more inclusive (about time!) but I think our Muslim counterparts should also learn that the world accommodation and compromise goes both ways.

    • LMAO

      September 28, 2015 at 7:01 pm

      Thanks for speaking the truth!!!

    • Annalise Keating

      September 28, 2015 at 7:48 pm

      The “Muslim counterparts” you’re talking about are the ones financing these companies. Qatari Royal family especially has heavily invested in British retail trade. Also, the UK has a steadily growing Muslim population.

    • Laila

      September 28, 2015 at 10:41 pm

      That’s an assumption not a fact.

    • Shola

      September 29, 2015 at 3:13 am

      Can we do coffee and just hang and rant about these things?? Nothing is ever black and white. Thank-you

    • So?

      September 30, 2015 at 9:34 pm

      And your point is?

  4. ifepe nnennia

    September 28, 2015 at 4:46 pm

    When it comes to decency I appauld the way moslem women protect their integrity unlike christians who will expose their entire body all in the name of fashion.I keep saying it if royals of the world see nakedness as a taboo how much more christians who were saved with the precious blood of the lamb.most of us go for naked shoot all in the name of fame and money

    • LMAO

      September 28, 2015 at 7:00 pm

      LMAO the royals kwa? The royals that indulge in lavish and vain things, affairs, love children, fast life and what not. You think because they wear suit and tie t o meetings mean they are suddenly holy folks. You no see bikini pics of Kate Middleton? Or the way the princesses dress sometimes? Or the way Harry dey paint town red? Mschewww. By the way, who died and made them model citizens? Abeg park well. LMAO @ Muslims protecting integrity. Then what do we call high rate of prostitution, rape, incest, pedophilia, beheading and other atrocities in Muslim nations? Keep deceiving yourself 😉

    • Idomagirl

      September 29, 2015 at 7:16 am

      @LMAO, you’ve said it all. Even the children of middle eastern royal families are far from modest, but let people continue deceiving themselves.

  5. E.A

    September 28, 2015 at 5:34 pm

    I get the idea, but they weren’t exactly force to wear their religious clothing . Smh don’t understand why they require a specific design ,just wear the normal clothing and put your scarf on ?

  6. Tosin

    September 28, 2015 at 6:48 pm

    The campaign video is great, and the campaign idea is stealable: recycle your clothes. <3

  7. Next

    September 28, 2015 at 7:36 pm

    BN, is her name Hidrissi or Hadrissi?

  8. Drknite

    September 28, 2015 at 7:36 pm

    I’m sorry but I thought the point of wearing the hijab was so women could go unnoticed.

    • Sa Raj

      September 30, 2015 at 8:01 pm

      You are right. This young lady is breaking the rule of Hijab. Full make up…tight cloths….bold poses …is that Hijab! NEVER

  9. Corolla

    September 28, 2015 at 9:46 pm

    The comments are killing me o. ROTFL

  10. Mabel

    September 28, 2015 at 10:19 pm

    Sorry, ma’am, but the Goddess Grace Jones was doing this ish before you were a sperm and an egg. As I recall there were and still are a slew of black models who don’t even have hair on their heads walking the runway. I am not sure what is grown breaking here, unless you are modelling abaya with hijab and niqab, because I have seem tons of campaigns with women in scarves, hats, and heads wrapped up, or no hair on the head whatsoever.

  11. Shola

    September 29, 2015 at 3:11 am

    I am still rather perplexed by this statement. I am confused by the idea that being a muslim means you wear a scarf? Pam! Just like that. Women/men have been wearing scarfes over their head for centuries all over the world. Its normal o..just like it is for a Nigerian to drink garri. Our forefathers drank it o.. now our own is we add milk. These marketing people are funny. Western world problems. This idea that only muslim women wear scarfes/hijab and also that the wearing of it defines their faith.

  12. Kaffy

    September 30, 2015 at 5:15 am

    In the second picture she looks like rags to me. So uncoordinated.

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