The CookieSkin #BeautyIsConfidence campaign grew from Leslie Okoye’s desire to not only to redefine the meaning of beauty amongst women of colour but to strengthen the confidence and self-esteem of African women globally.
The campaign broke earlier in the year with Funke Akindele, Ama K. Abebrese and Sylvia Nduka in the first #BeautyIsConfidence campaign video that can be seen here.
Joining Leslie Okoye this time in the campaign in sharing that the modern day definition of beauty should not be based on unattainable standards or media trends are Beauty queens – Powede Lawrence, Ezinne Akudo, Chinyere “Chichi” Adogu and Vivian Udemba.
Join the Beauty Is Confidence campaign. Simply follow on Instagram @cookieskin @l.swc and post your confident beautiful pictures with hashtags #CookieSkin #CookieSkinCampaign #CookieSkinBeautyIsConfidence.
Photography: CookieSkin Team
Make Up: IamDodos
Creative Director: Ifan Ifeanyi Michael for ThiNK Ifan
Graphics: Studio Nnamdinho – instagram.com/nnamdinho.st