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Charles Novia: #AMVCA2017 – 5 Years A Crave!



Minnie Dlamini

There isn’t anything much to write about the AMVCAs this year. It looks like it has grown with its own dawdles, aspirations and reward values in the past five years, yet still, has to be weaned off the tits of muted controversies in the awards categories.

The first impression one got from the AMVCAs this year was that perhaps the planning for the event might have been hit by the fallouts of the recession in Nigeria or something. Unlike past editions, the buzz and anticipation for the 2017 edition was unusually low key or just lukewarm. There was a lack of excitement for the event generally. And unlike past editions as well, the invitation cards, one of the most talked about pre-event staples of past AMVCAs, were noticeably not as thrilling as before.

The event kept to time as usual and promptly by 7pm, the opening performance by Timi Dakolo, who rendered a song on Africa with a dance ensemble by the Bolanle Austen-Peters Performers, welcomed the audience and viewers at home.

I.K Osakioduwa and Minnie Dlamini came on after that performance as the hosts for the evening. They tried a weak skit after I.K joked about not being given roles by Film Producers. All I can say is if that was a live audition by IK that night in front of a casting director, he would be put on a ‘maybe’ list by a professional casting director possibly! And Mimi wouldn’t have a call back too!

The AMVCAs this year was noticeably a night of the ‘Supporters Club’. I stopped counting how many times excited supporters of winners flocked the stage with the awardees! Now, I know there is love in sharing but sometimes it seemed as if many of the supporters just wanted to be seen on continental television too! I don’t think there is much anyone can do about that, though. Incredible.

But it was also a night of excitement and effusive acceptance speeches by some of the winners, many of whom ignored the music cues to round up their speeches and went on emotional displays or perhaps convenient chokes by tears.

Perekeme Odon, who won the Best Make-Up Category with Hakeem for ‘Oloibiri’ started that trend with something of a near-Rastafarian screaming acceptance speech when he was on the podium. Pat Egwurumbe, who won the Best Costume Designer award, had an excited daughter with her onstage who gave a couple of proud but shrill ‘Mummy!’ screams like a lovestruck teen!

Samuel Ajibola of ‘ The Johnsons’ fame had the audience cheering for him when he gave his acceptance speech for Best Actor in a comedy series and switched to his popular character, Spiff. Same with Funke Akindele when she came up twice to receive her awards for her ‘Jenifa’ series. There was a prancing David Jones who won the Best Actor in a Drama Series prize and kept sniffing with a finger across his nose as he gave his speech! What was that, please? An affectation or a sniffling?

There were a couple of tepid musical performances. A South African act called Lira gave a solo performance which elicited blank stares and polite applause from the audience. She got a better response though when she and Waje performed a new single titled ‘Mountain’. A duo called DNA, who looked like a prototype of P-Square, performed. I would advise them to do more work on their stagecraft. They have something to offer but need to work harder.

Then, there was another performance by the dance ensemble of BAP, which was a ‘mini-broadway-esque’ Fela Kuti story. The fellow who played the Fela role, amid the exaggerated sways and twists of Fela he did,  went off key and rhythm as he sang, distorting the band and the tempo for a while. There was a curious and perhaps needless interlude to the skit with a delve into Runtown‘s ‘Mad Over You’, which was befuddling. Perhaps, it was for the dancing girls or something? Fela returned from his backstage brief hiatus, more energized and mercifully sang to the tune and rhythm this time.

There were a few surprises for the night in the awards categories. Heavyweights like RMD, Ramsey Noah, Olu Jacobs were snubbed in the Best Actor category and an up and coming Sambissa Nzeribe took the award. Much as he’s a good actor, even he was as surprised as the others when he won and prostrated on the floor, requesting for their permission to receive the award. Perhaps that broke the shock moment for the other nominees and many watching.

Rita Dominic won the ‘Best Actress’ category for her role in ’76.

A Chinese lady who represented a Chinese car company and spoke what seemed to be a curious mix of Chinese and English to our ears, (“Chinglish”, maybe?) presented the Trailblazer award to Somkhele Idhalama, which was just as well, seeing that she later lost in the category she was nominated for.

The high moment of the night for me was the Lifetime Recognition Award given to Chief Chika Okpala, the veteran actor popularly known as Chief Zebrudaya. Whilst giving his appreciative speech, he recognized one of his protégés, Nkem Owoh, whom he told the audience was a scriptwriter for the New Masquerade series back in the day. The audience gave a powerful ovation for this piece of news and it was quite a moving moment, a realization that the foundation for the Nollywood as we know it today, was built by the likes of creatives such as Chief Okpala and Owoh.

Izu Ojukwu won Best Director for the movie ’76’ and perhaps deservedly so. And ’76’ won the ‘Best Picture’ award as well.

With the awards over, what followed was the usual backslapping and after party moments at the venue.

My hindsight take on the awards this year may not be any different from last years’. I still think the AMVCAs have much work to do in its awards voting mechanism and categories. I noticed that many Nollywood stars did not attend this year’s edition, unlike the past editions. If that is a function of the economy or a polite snub is left for conjecture but the buzz I got was one of lethargy and grumbles about ‘lef dem with “their” awards’. And for a 5th edition, which is supposed to be a mid-decade shindig, these signs should be nipped in the bud. Something has to be done to recalibrate the awards or the perception by industry players that it is a contraption designed to reward Africa Magic’s in-house favourites. With the title of the awards, it’s a possibility, though.

A counter argument to that notion above would be that perhaps too, a new ship has berthed somewhere in Nollywood. And this new ship has a new crew and new passengers and it takes a special requirement for any passenger on the dock of the bay, to get in.

Can the AMVCAs do something about the pronunciation of names by their voice over artist next time, please? That ‘Big Brother’ sounding voice who was reeling out the names of the nominees in the clips was annoyingly ‘off point’! Shouldn’t there be a more researched voice over artist who could do that?

Finally, the guys at Africa Magic have tried their best in the past five years. I must hand it to them, at least. But there will be higher expectations in the future editions from everyone. Like one of the new actors who won in one of the categories said onstage; ‘This took a long time in coming’. Seeing that he is quite young in the industry, one couldn’t help but wonder what longtime or lifetime he meant! But I guess he was talking about some sort of validation from AMVCA. He craved for it for years perhaps, since the awards started.

And it was five years a crave.

The AMVCAs should do more make the next five years a rave.


Charles Novia is an award-winning filmmaker, media entrepreneur and pop culture critic. Follow on Facebook, Twitter, and Instagram @charlesnovia.

This post is from his Facebook page.


  1. iJo

    March 7, 2017 at 11:38 am

    Totally agree on the Voic e Over thing. So irking…

  2. Obby

    March 7, 2017 at 11:45 am

    Oversabi houseman. We hear!

  3. Madman

    March 7, 2017 at 11:59 am

    Fair enough.

  4. Victor Adegoke

    March 7, 2017 at 12:22 pm

    Cool atmosphere at the AMVCA 2017. Congrats to Rita Dominic,Funke Akindele Bello.


    March 7, 2017 at 12:44 pm

    I agree with him on hype, i recall passing a comment that the awards were here already! I unfortunately did not watch this edition, cos truth be told, i don’t i was expecting much! The fashion game is forever tight though so after that, nothing else is expected! I watched the Emmy’s, Grammy’s Bafta and Oscar awards and while these awards have been on for eons, the various awards, leave an element of expectation that not watching it would be missing out on a lot. Oh well, back to the drawing board for them.

    Our crowd can be one kind sha, so una no know Lira??? Sigh! OMG she sang one of the theme songs for Moana na! lol

    • olorire

      March 7, 2017 at 1:34 pm

      never heard of her until that night

  6. x-factor

    March 7, 2017 at 1:30 pm

    Rita Dominic did an excellent Job in 76 but i would have preferred if Bimbo Akintola won that category for her role in 93 days. In all they are both brilliant actresses in their right and I am proud movies like 93 days, 76, and Oloibiri came out of Nigeria/Africa. The movies resonate growth in the industry that was initially plagued with a lot of mediocrity. .

    • lolu

      March 7, 2017 at 2:33 pm

      I agree, Bimbo and Somkhele should have won their categories

  7. Wale

    March 7, 2017 at 1:31 pm

    Well spot on! Even Ebele who won Best supporting actress said ‘AMVCA remembered me, an old cargo?”….How can Rita win over Bimbo Akintola? I can not get over that!….Maybe you guys need to see 93days and 76days again!

  8. olorire

    March 7, 2017 at 1:34 pm

    its ‘Pat Egwurube’ not ‘Pat Egwurumbe’ pls correct 🙂

  9. nene

    March 7, 2017 at 7:14 pm

    “Chinglish” LOL. The voice over artist needs to be replaced. For me, it was boring this year.

  10. Tell truth

    March 7, 2017 at 7:15 pm

    Only Bella commenters do not know that this is 50 percent fan based. When the rest of the country catch on to AMVCA, all you Lagos based commentators will learn a thing or two about fan base all over Nigeria.

  11. Roseline

    March 7, 2017 at 10:45 pm

    My dear this Charles should take several seats. What show has he ever organized but if it’s to critisize he will do that we’ll. Like is he for real? In as much as there were hiccups in the award ceremony is life perfect? Abeg AMVCA use him as one of the Mc’s next year so he can show us the way!

  12. chiemeka

    March 8, 2017 at 12:33 pm

    Mr. Charles what have you contirbuted to the Nollywood Industry in the past 10years? why do you do this, this really silly i must say. Nollywood is trying, they are putting alot of work in every aspect to reach or be better than Hollywood. Since you have such great ideas & a critic, why not share your ideas with the board of nollywood or those in charge.. I get dissappointed when people like you condemn the little hard work anyone puts in…crapp.. May be you were not invited thats why you ytake out time to condemn peopls effort, Act a new movie or produce, lets see how it goes….

  13. Moyo

    March 13, 2017 at 3:05 pm

    Good review by Charles Nova, I am still wondering why David Jones was nominated in his category and won. Kingsley Nwachukwu (Maja) was one of the best actors in Hotel Majestic

  14. Perekeme Odon

    May 9, 2017 at 3:14 pm

    Yes o. I had to do it in a Rastafarian way cause I’m a total Rasta. Thanks.

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