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Lux in Collaboration with Maju features Beauty Influencers in a Campaign inspired by the Five Variants of the Lux Beauty Soap



In line with their recent collaboration, Lux the beauty soap brand from Unilever Nigeria Plc and renowned fashion brand Maju follow up on their latest campaign with the Lux by Maju beauty edit which features beauty influencers.

The Lux by Maju campaign is inspired by the five variants of the Lux beauty soap range. Each soap variant is inspired by a personality which is embodied by each of the 5 influencers we have chosen.  The ladies have made great strides in the beauty industry and their impeccable sense of style hasn’t gone unnoticed in the fashion world.

Beauty blogger Ezinne Alfa of @beautyinlagos personalises the Lux ‘Wake me up’ variant. She is your down to earth best friend in your head who always gives the inside scoop on where to get the best beauty services and products in Nigeria.

Lifestyle blogger and beauty entrepreneur Kehinde Smith of @myextensionz covers the ‘Soft Caress’ personality. She is a bold and daring entrepreneur who isn’t afraid to go after what she wants.

Beauty influencer and Youtuber Dimma Umeh of @DimmaUmeh is our ‘Soft Touch’ personality. She is the most pleasant person you’d meet, reserved and shy, but there’s a very honest and open side to her which comes out in her videos and tutorials online.

Makeup artist and lifestyle blogger Dodos Uvieghara of @iamdodos is our ‘velvet touch’ personality. She is very fashionable, cheerful and loves the finer things in life.  She is a woman who loves to be pampered and will smile while at it.

Beauty queen turned Aviator Powede Lawrence is our ‘Shake me up’ personality. She is fun loving, very adventurous and lives her life fearlessly!

The Lux Maju edit will be available for purchase on Sunday, September 10th, 2017 at Tickle Bay, Lekki, from 2 pm.


Muses: Kehinde Smith, Dodos Uvieghara, Ezinne Alfa, Powede Lawrence, Dimma Umeh.
Makeup: D’artiste by Dodos
Styling: The Moashy Company
Creative & Art Direction: Anny Robert & Victor Kalu
Campaign strategist and PR: Style Me Africa
Video: Grey Woulfe
Brands: Lux Beauty Soap & Maju
Location: Tickle Bay Lekki Lagos

For more information visit

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  1. peter

    September 8, 2017 at 9:27 am

    Dimma Umeh and Kehinde smith are just too beautiful! so happy to see youtube infuencers being used for a campaign rather than those celebrities..

  2. Abk

    September 8, 2017 at 10:21 am

    Kehinde Smith! ? The irony is that she is effortlessly beautiful. Her skin, body, colour, everything! ? A+ kinda chic! Lovely pictures.

    • Azimo

      September 8, 2017 at 5:13 pm

      TOO DARK abeg

  3. June

    September 8, 2017 at 12:29 pm

    I guess my comment was for your breakfast this morning BellaNaija ???

  4. Pete

    September 8, 2017 at 5:25 pm

    2 Words: DINMA UMEH.

  5. Nonye

    September 8, 2017 at 7:17 pm

    Love the green most. Stunning beauty.

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