Regal Deluxe Dry Gin Makes Branding Statement as Seaman’s Schnapps Emerges Best Spirit Brand of the Year

L-R: Grand Oak Trade Marketing Manager Sylvester Nwanze, GOL Marketing Manager, Gbemileke Lawal, Presenter/Producer at Galaxy TV, Rose Blossom, Anchor, The Buzz at Galaxy TV, Patience Bello-Okeafor, and Goody Ofose convener and organiser, Industry Awards held recently in Lagos.

Regal Deluxe London Dry Gin, a smooth gin brand on the stable of Grand Oak made a poignant statement on branding as it was the cynosure of all eyes during the recent Industry Awards held at the Podium event centre, Lagos.

The brand, famous for cocktail mixes at high-octane social gatherings made a formidable showing at the event it sponsored with brand ambassadors offering guests some servings of the smooth brand while product samples were neatly arranged in a prominent corner of the hall.

Grand Oak Trade Marketing Manager, Sylvester Nwanze (third left) in a group photo with Deluxe London Dry Gin Brand Ambassadors at the just concluded Industry Awards sponsored by the Smooth gin brand held recently in Lagos.

This is coming against the backdrop of the emergence of Seaman’s Schnapps as the Best Spirit Brand of the Year, during the award. Seaman’s Schnapps is also a premium Schnapps brand on the stable of Grand Oak. Grand Oak, one of the leading marketing and sales companies of Lexcel Group and its premium brands became the toast of industry players who attended the event.

Being one of the major sponsors, Regal Deluxe London Dry Gin adorned the event arena with its beautiful colors and, roll-up banners and posters which impactfully depict the gin brand’s essence and purpose to all in attendance.

Brand Ambassadors, Deluxe London Dry Gin offering guests present at Industry Awards servings of the smooth gin brand at the Award event fully branded and sponsored by the Gin brand in Lagos recently.

Commenting about the Regal Deluxe London Dry Gin branding efforts at the occasion, Marketing Manager, Gbemileke Lawal said;

The branding initiative is a confirmation and a testament about Grand Oak’s commitment to marketing excellence, adding that it is a way to show the brand’s teeming consumers its true colours and identity. When we have any opportunity to connect with our consumers, we try to make a clear statement about whom we are and how caring we are.

The high point of the evening, however, was the announcement of Seaman’s Schnapps as the winner in the Spirit Brand of the Year Category. According to organizers of the award Goddie Ofose,

“The popular Seaman’s Schnapps brand emerged winner after a keen review of competitors in its category. The recognition was hinged on the brand’s quality, popularity, market leadership and pre-eminence as a legendary prayer drink in popular cultures.”

Seaman’s Schnapps which has dominated its market category for over 30 years has a rich heritage and is loved by many consumers. Grand Oak’s Regal Deluxe Dry Gin and Seaman’s Schnapps have shown by their presence at the awards event that they are top contenders in Nigeria’s food and drink sector.

(R-L) Former President, Association of Advertising Agencies of Nigeria (AAAN) Bunmi Oke, presenting Seaman’s Schnapps Best Spirit Brand of the Year Award to Brand Manager Deluxe London Dry Gin, Oluwatobi Olanisimi, while Trade Marketing Manager, GOL, Sylvester Nwanze (second from right) and President, Outdoor Advertising Association of Nigeria (OAAN) Emmanuel Ajufo (first left) look on at the Industry Awards sponsored by the Smooth gin brand in Lagos recently.

Grand Oak, established in 2006, is part of a Drinks Group of Companies focused on the production, marketing, and distribution of Alcoholic and Non- Alcoholic beverages.

The company’s brands, which include Seaman’s Schnapps, Regal Gin, Lord’s London Dry Gin, Bacchus Tonic Wine, 9ja Rhum Cafe, Calypso, Apperito, and Swagga, are well-known and loved by consumers across Nigeria.

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