Events
81-Year-Old Whisky, The Reach Unveiled at an Exclusive Event
By Lynda Ajuwaghan
L-R: The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh; Assistant Brand Manager, Edrington Portfolio, Nigeria, Idorenyin Emmanson; The Macallan Brand Education Manager, MEAI, Jodie Marriott; Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; and The Macallan Brand Ambassador, Abuja, Adeyinka Adepetun, during the unveiling of The Reach, The Macallan’s oldest whisky ever, in Lagos, Nigeria, on Friday, February 23, 2024.
What happens when you bring together some of the best minds in Nigeria to unveil a first in Africa, celebrate craftsmanship, and ask that the dress code be ‘formal’? You get an exquisite experience like none other. And trust Nigerians to redefine the evening like only we know how to.
L-R: The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh; Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; and The Macallan Brand Ambassador, Abuja, Adeyinka Adepetun, at the black carpet.
On Friday, February 23, a select number of guests were hosted by The Macallan as it unveiled its oldest single malt whisky, The Reach. First crafted in 1940, The Reach reflects an extraordinary moment in time and exemplifies the enduring spirit that has been at the heart of the brand for almost 200 years.
So, you understand that it was an event for the history books of Nigeria and the continent. Again, no one does better than we do when it comes to marking history.
The Macallan The Reach
Here is why the night was so special: boasting an extraordinarily rare 81-year history, The Reach is a discernible masterpiece that is expected to delight Nigerian whisky connoisseurs. It’s crafted from a single, sherry-seasoned oak cask, and the dark and precious whisky finds its home in a Lalique crystal decanter (oh, there are stunning photos below).
With only 288 decanters available worldwide, The Macallan’s launch of The Reach in Nigeria emphasises its dedication to consistently delivering exceptional whisky experiences for connoisseurs in the country.
Here are some more photos from the event:
Media personality Seyitan Atigarin looking stunning at the event
Creative Director, Atfao, Mai Atafo, rocking a black three-piece suit from his collection at the black carpet
A guest looking stunning in a sequined dress on the black carpet
Musician, Cobhams Asuquo
The Macallan Brand Educator and Ambassador for Lagos, Daniel Atteh, at the black carpet
A guest appreciating The Reach’s history
Guests discussing The Macallan’s history and heritage
Celebrity photographer Kelechi Amadi-Obi (left) and a guest at The Reach unveiling
Trade Marketing Manager, The Edrington Portfolio (NBC), Tsolaye Everett-Eleoramo (left), and Brand Manager, Edrington Portfolio Lagos, Hammed Adebiyi
Guests laughing and networking at the unveiling.
CEO, Arzeh Enterprises, Chadi Estaphan (right), and a guest spoilt for choice at The Macallan Bar
L-R: Paul Okeugo, Co-founder and Chief Operating Officer of Chocolate City Group, The Macallan Brand Education Manager – MEAI; Jodie Marriott; and a guest.
(L-R) Brand Manager, Edrington Portfolio, Nigeria, Hammed Adebiyi; Creative Photographer and Publisher, Style Mania, Kelechi Amadi-Obi; and The Macallan Brand Educator and Ambassador, Lagos, Daniel Atteh, at The Reach’s unveiling in Nigeria.
(L-R): Co-founder and Chief Operating Officer of Chocolate City Group, Paul Okeugo; Managing Director (Africa), Allison Worldwide Claudine Moore and Lawyer and co-founder of Chocolate City Group, Audu Maikori, on the black carpet
Olajumoke Oladimeji, Managing Director of Capston Bee (middle) cheering with guests.
The Reach unveiled for the first time in Africa
A close-up look at The Macallan’s 81-year-old, The Reach
Guests were treated to exquisite canapés
Expertly-made cocktails punctuated the evening’s activities
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