M-Net partners with Coca Cola for Big Brother Amplified

Posted on Tuesday, April 12th, 2011 at 11:56 AM

By BellaNaija.com

M-Net Africa MD Biola Alabi and Coca Cola Nigeria Marketing Director Austin Ufomba

Two of Africa’s biggest brands are uniting around the continent’s biggest reality series as Coca Cola and M-Net today announced their exciting new partnership around the upcoming Big Brother Amplified. The world’s largest soft drink brand has become a headline sponsor for M-Net’s 91 day reality super-series set to launch on DStv on Sunday May 1.

According to M-Net Africa Managing Director Biola Alabi, the relationship between the two companies opens a fresh new future for the Big Brother Africa franchise. “We are thrilled that Coca Cola, one of the most innovative and iconic companies on the globe has formed a strategic alliance with M-Net for what is our most dynamic show on the continent. This is a testament to the power of this series and the enduring popularity it enjoys with audiences through Africa for its themes of African unity, cultural diversity and fun entertainment.

She goes on to say, “M-Net is confident that with Coca Cola we can bring to Big Brother fans, whose loyalty to and enthusiasm for the series is the driving force behind its success, a fantastic fresh new season of Big Brother!

Coca-Cola Nigeria marketing director, Austin Ufomba said “Coca-Cola is delighted to partner with M-Net to refresh and amplify Big Brother Africa, the hugely popular reality TV show that has become a unifying entertainment platform for the continent’s youth“.

He explained his company’s rationale for the partnership. “This partnership advances our objective to connect to our consumers’ passion points. It also presents us with a valued opportunity to help dial up integrative cross-cultural conversations among the youth of this very diverse continent.

He continues, “As a brand, Coca-Cola has consistently promoted Friendship, Optimism and Happiness – all of which are values that Big Brother Africa equally espouses. Our partnership with M-Net on this franchise will give the viewers a more intense experience of Open Happiness during the 91 days of this new season, aptly tagged ‘Big Brother Amplified’. Our flagship brand will be supported in this task by Eva, our premium bottled water; Cappy, our fruity juice brand; and Sprite, our edgy lifestyle brand. Significantly, Big Brother Amplified will begin airing in May 2011, when we celebrate Coca-Cola’s 125th Anniversary“.

With the logo of the show released recently, the countdown to Big Brother Amplified has intensified as the final rounds of selection are completed and the show’s producers Endemol put the finishing touches to a redesigned Big Brother Africa house.

Fans of the show can get news and updates on Twitter and Facebook, and on the show’s dedicated website www.mnetafrica.com/bigbrother.

So with the countdown to the series heating up, get up amped up for Big Brother Amplified!
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  • 14 Comments on “M-Net partners with Coca Cola for Big Brother Amplified”

    Comments
    • cathy April 12, 2011 at 12:03 PM

      can’t wait for the show to begin

    • dewowo April 12, 2011 at 12:04 PM

      can’t wait to be amplified!

    • Fifi April 12, 2011 at 12:07 PM

      nice one….

    • Tyna April 12, 2011 at 12:15 PM

      1sT!!!!!!!!!!!!!!!!!!!!

      • THE AMAKA April 12, 2011 at 6:17 PM

        NOT QUITE!!

    • joseph April 12, 2011 at 12:30 PM

      we need gud leader

    • joseph April 12, 2011 at 12:31 PM

      my prayer is god who so ever to rule us better let him in

    • dinma April 12, 2011 at 12:42 PM

      cos i follow @bellanaija on twitter i get to know when there z a new post. big broda amplified? ok o we r waiting to see me na to buy transformer i go do to watch this one. lol

    • makioba April 12, 2011 at 12:57 PM

      cant just wait……. by God’s grace i’ll be all glued to my TV on sunday May 1st…………

    • Miss-cRaZy April 12, 2011 at 12:59 PM

      ^^….$200,000??? wow!!! I shld think of registering for Big Brother Africa next time.

    • makioba April 12, 2011 at 12:59 PM

      its time to hide d remote….steadily on channel 198 or 198…..brrrruuuwwaaahahahahaha ( Dr evil laughter)

    • Naj April 12, 2011 at 1:15 PM

      Wow…so i guess things go from good to better. Coca Cola and BB…. It done be. #NuffSaid
      http://www.th3rdculture.wordpress.com

    • meeee April 12, 2011 at 2:11 PM

      I’m sorry but how viable is the partnership of cocacola Nigeris with BBA? I can understand if it was Cocacola “Africa”. But Nigeria? Aren’t the other countries also going to tap in

    • scofield okolie May 16, 2011 at 9:16 AM

      KO SI GBADUN DIS BIG AMPLIFIED O…,JUST DAT MY MIND IS NOT FULL BCOS NO NAIJA GUY IS THERE IN D HOUSE.ANYHW SHA,I WILL B D NXT GUY TO GO.HAPPY MAY 11TH TO ALL MY MARPHITE BRODAS.KEEP D LIGHTERS UP.