‘Style With Attitude’ – Jo Black Craze Debut CollectionPosted on Thursday, July 14th, 2011 at 11:38 AM
By Ijeoma Ndekwu
It has now been established that there is talent in Nigerian Fashion, and there are amazing designers, the question now is, How do they differentiate themselves?, What is their story? For young label Jo Black Craze its the delivery of sophistication, class and style for the cosmopolitan and the distinctively cultured man or woman.
Owned by Sola Elegba , fashion label Jo Black Craze (JBC) specializes in ready-made and bespoke blazers, polo t-shirts, sweaters and velvet loafers. The designer holds a BSc. in Politics & Administration, an MSc. in Public Policy & Programme Management and a Professional Certification in PRINCE2-Project Management but chose to pursue his passion for fashion design.
Although the label launched at the beginning of the year, JBC has received recognition home and abroad, showcasing at ARISE Magazine Fashion Week and is scheduled to showcase at the Africa Fashion Week New York this summer.
“‘The Jo Black Craze label is targeted at the fashion conscious gentleman and lady who both appreciate the true essence of style and grace as the label represents style with attitude, be it formal or informal. The aim is not to look good, but also to feel good. This collection brings you the ultimate luxury experience by using rich fabrics to construct expensive looking pieces.“- Sola Elegba
View debut collection below:
Photographer: Mario Schwartz
Assistant Photographer: Jesus Rodriguez Piay-Veiga
Styling: Sola Cash
Makeup: Jo Black Craze
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