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A Stunning Smile is the Perfect Accessory as Procter & Gamble Unveils Oral-B Pro-Health Toothpaste



On, we always give you the update on the latest in fashion – from runway to magazine shoots and red carpet events. You get to see the stars – and yourselves also – looking stunning.

But you know what the best accessory for a hot outfit is? A dazzling smile.

This July, leading manufacturer of personal care and household products, Procter and Gamble, launched its Oral-B Pro-Health toothpaste, the world’s first super-toothpaste, into the Nigerian market. Their new toothpaste is guaranteed to give you that extra pep in your step, to make you flash those whites at the paparazzi.

The Oral-B Pro-Health launch lasted two days. Day 1 was a reunion of sorts, where lots of dentists and other healthcare professionals rubbed shoulders and rubbed minds as well. On this day, P&G gave detailed science on their breakthrough product to consumers- and free check-ups too!

Day 2 was a full-on extravaganza at Oriental Hotel, Victoria Island, Lagos. There was a blow-up set of “teeth”, where dentists gave more free check-ups to guests. And guess what? They did it inside the “teeth”! Pretty neat. P&G also gave away free healthy goodies – toothpaste, toothbrushes and the like.

The Blow-up Teeth/ Portable Dental Clinic.

Inside the "Teeth"! A guest having a free check-up at the launch of Oral B Pro-Health Toothpaste

According to officials of the company, the premium toothpaste is the product of over 15 years of research and development, enabling it to deliver unmatched benefits to users. The Managing Director, Procter and Gamble Nigeria, Mr. Manoj Kumar, said that the introduction of the product was driven by the need to have a truly, all-round protection health toothpaste in a market surrounded by basic fresh breath products.

Lecturer, Faculty of Dentistry (Obafemi Awolowo University) Prof Eyitayo Ogunbodede, Brand Manager Procter & Gamble Nigeria Llimited Mr Cletus Onyebuoha, President Nigerian Dental Association Dr Orebanjo Olufemi and The Marketing Manager Procter & Gamble, Nigeria Limited Mr. Eddie Sukkari

According to Mr. Kumar, Oral-B  Pro-Health contains an anti-bacteria fluoride technology  based  on  Stannous complex, a new compound which is clinically proven to prevent tooth sensitivity, provide protection from tooth holes, limit  bacterial build up, prevent tartar build up and reduce gum problems.

In addition, the product whitens teeth and freshen breath. He said, “We are so pleased to launch this revolutionary toothpaste in Nigeria. Oral-B Pro-health is no ordinary paste. It delivers protection on important areas of  oral health. We are confident consumers will see and feel the difference when they try it.

Kumar pointed out that  Procter & Gamble is committed to the oral care category in Nigeria, and has clearly showcased this with the introduction of Oral-B Pro-Health toothpaste. He added that there were seventy scientific studies, major innovations and 110 published articles standing behind this technology which guarantees its ability to give users healthier and stronger teeth in one week.

Marketing Manager Procter & Gamble Nigeria Limited Mr. Eddie Sukkari, President Of The Nigerian Dental Association Dr Orebanjo Olufemi, TV host & entertainer Mr. Patrick Doyle, Brand Manager for Pampers Procter & Gamble Nigeria Mr. Cletus Onyebuoha and Associate Marketing Director Mrs. Jaweria Ali during the unveiling of the Oral B Pro-Health Toothpaste

Oral-B  Brand  Manager  for  Procter & Gamble, West  Africa, Mr Cletus Onyebuoha said, “There  has  been  little  breakthrough in the toothpaste category for some time  in  Nigeria.  Many  of  the products on the shelves have had the same formulation for over twenty years, but we know that our consumer needs have changed  and  that  they  want  more  from  their  toothpaste. They need a toothpaste that can offer them more protection from their sensitivities and cavities.  They want whitening plus more of a dentist level of cleaning. They are prepared to pay a little more for something that really works.”


Procter & Gamble with its launch of Oral-B Pro-Health toothpaste, has expanded its personal care and household products in Nigeria, providing Nigeria’s first toothpaste that offers seven cutting edge and advanced technology in dental care.

Head External Relations Procter & Gamble Nigeria Limited Mrs. Patricia Obozuwa, Marketing Manager Mr. Eddie Sukkari and Associate Marketing Director Mrs. Jaweria Ali at the launch of Oral B Pro-Health Toothpaste

Another guest having a free dental check up at the launch of Oral B Pro-Health Toothpaste

Oral-B Pro-Health Toothpaste Stand

Inside the Launch:

See their smiles? The guests couldn’t get enough!

Unveiling of the Oral-B Pro-Health Toothpaste

Healthy Oral-B Smiles on Stage

Patrick Doyle

Guests and Their Goodies:

Sponsored Content


  1. Ronke

    August 5, 2011 at 1:29 pm

    This is one product that i can say ave tested and i can confirm makes sense…Bought it last week just cos it looked cute and all but brushing with it leaves my teeth feeling clean and all…

  2. funke

    August 5, 2011 at 1:40 pm

    hi bella pls confirm if d girl in pink and black polka dot is called loveth…..

    • Kofo

      August 5, 2011 at 2:26 pm

      Lol. That is how they confirm people abi

  3. mary007

    August 5, 2011 at 4:17 pm

    Nice really nice! But Hmmm Uncle Patrick Doyle!!! Ireti I do not like what you are doing o!!! How can you let uncle be dressing like this???

  4. Tiki

    August 5, 2011 at 5:36 pm

    Somehow I expected more teeth on this page…be that as it may, I love Oral-B !

  5. cathy

    August 5, 2011 at 6:39 pm

    some people they fear to smile hmmmmmmm. ok ooooo hehehehe

  6. JoJo

    August 5, 2011 at 6:57 pm

    Some folks dont visit the Dentist at all. Everyone should go twice a year. Its the first thing you look at when face to face with someone. Bad teeth is a major turn off

  7. omoge

    August 5, 2011 at 7:17 pm

    As great as this is, Nigerians should be aware that Toothpastes are poisons. A lot of the chemicals used in these products are deadly. If you can avoid it, use herbal toothpastes if not use very little quantity when u are brushing your teeth. Since the government is not regulating the chemical used in these products. You have to watch out for yourself.

    • Fan

      August 5, 2011 at 8:18 pm

      very true. over here people have been warned that overuse is dangerous for the teeth so it’s best to use in moderation

  8. mamav

    August 5, 2011 at 7:20 pm

    Well l will have to try dis as am tired of dis of all dis other product for now

  9. Cass

    August 5, 2011 at 7:33 pm

    Yes she is my preety friend Lovette!!!!!! U go girl! we are so proud of her

  10. Hali

    August 5, 2011 at 9:00 pm

    Sorry to go off topic, but sometimes I wonder about these Indians in Nigeria. Is it that there was no one local who could do the job? Also an a Nigerian, I know I can get a job in Europe or the US, as a Marketing Manager of some brand, but will I get a job like that in India?

  11. Damola

    August 6, 2011 at 3:17 am

    I see you scholarstica..

  12. tayo esq

    August 19, 2011 at 12:52 am

    does anybody have d mobile telephone contact of P & G Nig ltd lagos or ibadan office ? if u do pls text to 07034626801. thnks alot

  13. :)

    September 5, 2011 at 11:01 am

    @Hali, if a Nigerian was CEO or managed the company you would have a chance. That’s how it works here too for the most part foreigners see investment opportunities or business opportunities, they come in and they bring their own with them.

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