It is exciting times for consumers as Nigeria’s vibrant soft-drinks market got sparked-up this week with the launch of the new Fanta Apple by beverage giant, Coca-Cola Nigeria Limited.
The new Fanta Apple, a unique, premium soft drink produced specifically to meet the taste buds of Nigerian consumers has been specially formulated with a focus on the young, active, daring and unconventional young adult who desire and yearn for a change from the conventional soft drinks.
It is available to consumers across the country in the 50cl PET pack, 35cl and 50cl glass bottles and the 33cl on-the-go cans.
The company’s Marketing Director, Patricia Jemibewon stated that the new apple flavoured drink has been specifically formulated for the youthful consumer segment with a great fruity apple taste that Nigerians would love.
With the launch of the new apple flavour, the third in the Fanta brand portfolio offering, Nigerian consumers now have a wide range of flavor choice under the Fanta brand, the all-time consumer favourite and fruity segment leader.
About the Fanta brand
Fanta is a fruit-flavored carbonated soft drink from The Coca-Cola Company. First launched in Germany in 1941, Fanta is the second oldest brand of The Coca-Cola Company, and its second largest brand outside the US.
The brand targets teens between the ages of 12 and 15. Fanta Orange is the leading flavor globally but almost every fruit grown is available as a Fanta flavor somewhere in the world. Fanta is consumed more than 130 million times a day.
Fanta was launched in Nigeria in 1960, coinciding with the country’s Independence, and is now available in three flavours: Orange, Pineapple and the new Apple flavour. It is the longstanding clear market leader in the flavorsegment of the country’s soft drinks market.
Influenced by the brand vision to create more play in the world, all Fanta flavours are fruity,bubbly and colourful. Fanta does not contain caffeine and preservatives and is a refreshing, tasty sparkling soft drink.
Frequently asked questions about Fanta Apple
Question 1: What are the Fanta flavours in Nigeria?
Answer: Orange,Pineapple and the newly launched Apple flavour
Question 2: What is the brand vision of Fanta?
Answer: To create more play in the world
Question 3: Who are Fanta’s target audiences?
Answer: Teens between the ages of 12 and 15
Question 4: When was Fanta launched?
Answer: Fanta originated in Germany in 1941. It was launched in Nigeria in 1960. It is the second oldest brand of The Coca-Cola Company in Nigeria.
Question 5: What does Fanta stand for?
Answer: Fanta is a bubbly, fruity, and colourful sparkling drink. The brand represents a playful spirit; appealing to everyone to laugh, play and take life less seriously.
Question 6: What is the packaging of Fanta like?
Answer: Fanta is available in 35cl and 50cl glass bottles, 33cl on-the-go-can and 50cl PET bottle
Question 7: What are the ingredients of Fanta?
Answer: Carbonated water, sugar, citric acid, ascorbic acid, stabilizer, flavourings, sodium benzoate and colouring.
Question 8: How often is Fanta consumed all over the world?
Answer: Fanta is consumed more than 130 million times every day around the world.
Question 9: Does Fanta contain caffeine and preservatives?
Answer: No, Fanta does not contain caffeine and preservatives. It has a superior bubbly, fruity taste.
Visit the nearest store to enjoy the great fruity taste of the new Fanta Apple!
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