The launch event, which held on Sunday 24th of May 2015, at Avenue Suites, Victoria Island, was a two-tone cocktail and 5-course dinner party suitable for the high net worth guests invited.
The cocktail reception was held at the banquet hall where a jazz band serenaded guests to timeless classics and Sinatra hits.
Guests were invited to the tasting of the Jack Daniel’s family of brands and their signature cocktails at the bar. They were then served Jack Daniels Sinatra Select infused canapés and deserts.
Just before the event transitioned to the dinner party, guests were given a walk down memory lane into the history of Jack Daniel’s Sinatra Select, as bottles were unveiled.
The one of a kind Jack Daniel’s Sinatra Select infused 5-course meal, paired by Chef Fregz, was simply sensational as guests were able to experience the versatility of the brand. After dinner, guests were left to mingle as Frank Sinatra classic tunes filled the room till the end.
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About Jack Daniels
Jack Daniels’ Sinatra Select is an ode to the lifetime friendship between the Jack Daniel’s brand and music Legend, Frank Sinatra. The premium, high-end member of the Jack Daniel’s family epitomises the classy elegance of Frank Sinatra. Handcrafted by the master distillers in Lynchburg Tennessee, each drop has been aged with grooved oak barrels; exposing the whiskey to unprecedented levels of toasted oak for Sinatra smoothness.