On Saturday, June 3rd, 2017, The MOSÉ Store, a premium beauty retail hub opened its doors to beauty connoisseurs at its flagship location at Nelle Mall, Lekki Phase 1, Lagos.
Guests in attendance included: Oma Ehiri, Ini Dima-Okojie, Taje Prest, Derin Fabikun, Denola Grey, Bolanle Olukanni, Tayo Afolabi, Tewa Onasanya, Anita Brows, Makida Moka, Mo Chedda, Mo ashy, Sharon Oja, Abimbola Craig, Sisi Yemmie, Kaylah Oniwo, Nkem Onwudiwe, Rhoda Ebun, Dimma Umeh, Oge Agu, Eki Ogunbor, Chef Uzo, and many more.
The event began with a press conference boasting an impressive turnout of influencers, celebrities and well-wishers, elegantly dressed in premium African print clothing who came prepared to experience a day in Mosé Wonderland whilst having an African tea party. The guests were greeted by compere, Ify Igwe who introduced all to The Mosé Store brand.
The Creative Director of the Mosé Store, Nowe Isibor, began by speaking about her incredibly daunting yet rewarding journey that saw the inception of the Mose store. Guests were shocked to know that the Mosé Store had been in existence for over two years.
She said of her journey: “There were times when the store was empty and no one was buying anything but I would come in every day. It became my day job as I had quit my regular paying job…So many people told me to close shop, count my loss and even operate solely online….but that was not an option for me, as an online store was always meant to compliment Mosé physical retail space ”. Her resilience has finally paid off.
The Omonomosé-in-Chief wants to revolutionize beauty retail in Africa. She is set to create a world class beauty retail chain of stores housing both international and African brands. The Mosé Store seeks to be the go-to store for beauty products, particularly for specially curated African Brands.
This was then followed by a panel discussion consisting of skincare brand owners: Uzor Okonmah, Founder Midori wonders, Folasade Olagbaye, Founder Aralewá Skincare, Zephia Ovia, Founder/CEO Makariah Scrubs and Ore Runsewe, Founder Arami Essentials, who spoke about their experiences stocking with The Mosé Store and the importance of a good quality beauty retail space.
Mosé In house Makeup Artist/Beauty Blogger, Stephanie Ani (Pro Make Up Artistry) spoke about why she chose to partner with Mosé Brand, stating that she wanted a place that would feel like home and wanted her customers to get the continuous Stephanie Ani service they are accustomed to, she said the Mosé Store provided all that and more.
Design Experts of The Mosé Store, Ogonna Okafor- Principal Designer Fiona Phillips Design Studio spoke about how this was her first design job after Parsons School of Design in New York City, and how she was more than happy to join the Mosé team in creating a world class beauty retail space. She said Isibor Nowe had a clear vision for the Mosé Store, and it was based on that brief she implemented the Vision of the brand in its design aesthetics.
Renowned Industry Expert Dr Vivian Oputa, dermatologist, Medical Director DermaCare Medical Limited also spoke about the importance of skincare, especially sunscreen, citing that it was one of the leading causes for premature aging and even cancer. She also spoke about how there were not enough quality beauty retail spaces in Nigeria and the need for such spaces in the beauty industry.
On that note the press conference ended and Dr Vivian Oputa had the honor of officially declaring The Mosé Store open for business!
The Lagos beauty retailer boasts of a collection of over 80 beauty brands including Aralewà, Arami Essentials, Makariah Scrubs, R N R Luxury, Yanga Beauty, Kilienma, Natural Nigerian, Kaeme, HVS Beauty, Ewami Essentials,5th Sense Habitat, UBERCHIC VILLE, AWI Gluta C and Moringa Beauty line, Nuban Beauty, Lash Suite, My Lash Extentionz, LY Glam, Wura Naturals, ORÍKÌ; with an impressive catalogue of international favourites like Anastasia Beverly Hills,Nars, Laura Mercier, Cover fx, Got2b, Elf, Smashbox and so much more!
For organic lovers out there, you can also shop your favourite earth-loving and sensitive skin friendly beauty products like the Aweni Organics, Organic Life Plus, Mo’s Essentials, Midori wonders and more.
Mose wonderland is proudly supported by: EbonylifeTV, Pulse Nigeria, Genevieve Magazine, Zen Magazine Africa, Kamdora, Beauty Box Magazine, Arcadia Mobile TV, Media Room Hub, Tribe and Elan, Galaxy TV, Woman Like the Wind, The Luxury Reporters, Ms Asoebi, Asoebigirl, Asoebiafrica, Asoebibella, Yellow pawpaw pins.
See more photos from the event:
More photos of the event: