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Dimma Umeh spent over 100K on Fenty Beauty! Watch her Review on BN Beauty

BellaNaija.com

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Since the launch of Fenty Beauty, we have all been oohing and ahhing over the positive reviews from makeup artists and beauty bloggers. We’ve seen the products, we love them and we want them.

Nigerian based beauty vlogger Dimma Umeh, in the new video on her channel, decided to share the long process it took her to get the products to Nigeria. She talks about why brands should enable shipping to various parts of Africa including Nigeria.

Watch her smooth base look tutorial and review of Fenty Beauty.

10 Comments

  1. Yeye

    October 17, 2017 at 8:05 am

    Absolutely loved this honest review! Plus she’ said got skills too! I am not crazy about makeup but she looks nice!

  2. Belema

    October 17, 2017 at 12:00 pm

    I’ll write an epistle. People are so crazy about this Foundation, all cause it’s Rihanna. Let’s be real, if it wasn’t owned by her; people wouldn’t be this obsessed. People are now acting like other companies didn’t have darker shades until Fenty. All of a sudden we’ve forgotten Black Up, Mary Kay, Black Opal, Iman, Revlon, Maybelline, even MAC?! Fine, it’s her first launch and she created diverse shades but let’s be honest; her foundation is okay. Nothing extraordinary. I particularly didn’t like it as it did nothing for me. The way some Nigerian Makeup artists and bloggers are dying to get the foundation and collection, you’ll think it’s liquid gold. It’s like it’s a competition. Lol, this is the same Dimma that was complaining about filming about makeup she got at Balogun cost her 30k. It’s alright.

    • Mayy

      October 17, 2017 at 12:15 pm

      THIS!!
      I was just telling my friend about this the other day.

    • Kpom Kwem

      October 17, 2017 at 12:43 pm

      Ha ! first of all, if I remember correctly, she was not complaining in that video, she was just saying that she puts money into her videos because people believed that she got a lot of things for free. Second, if you know anything about how youtube works, she will probably make the amount that spent to film this video if not more from the video. Did you miss the part where she that said people were requesting for the video. I doubt that she would have bought everything that she ended up buying if not for the fact that she was doing video review. Youtube is business.

    • Nma

      October 17, 2017 at 2:21 pm

      Kpom Kwem,
      AKA Dimma’s PA or Dimma herself, it’s the fact. No one is talking about whether or not people requested. I remember watching a video of her complaining about why she can’t and won’t review many products as she’s not paid to do so and cannnot review every single product. She talked about PR not favouring bloggers in Nigeria and how she was given a PR box from ABH but won’t review as its not a must and she wasn’t paid and she cannot just make videos just cause she was given a couple of lipsticks. I even remember the Balogun part as the other BN visitor stated, she was talking about the money spent. That’s not the point anyway. By the way, Aunt I know how YouTube works. The hype about this Fenty Beauty; particularly the Nigerian make up “gurus” is mind blowing. One would think darker skin tones weren’t doing makeup and didn’t have brands to use until it was launched.

  3. Sarah

    October 17, 2017 at 4:57 pm

    The hype is exactly what LMVH wants. I could remember one of their brand then that was discontinued (can’t remember the name). The business idea was to have your specific shade of foundation matched and mixed at the counter. It was my best foundation/concealer till date. I have tried mac, makeup forever , etc. but none compares to that brand. I think that Fenty was borne out of that failed brand, using a global star to market the brand.

  4. Sarah

    October 17, 2017 at 6:42 pm

    The hype is exactly what LMVH wants. I could remember one of their brand then that was discontinued due to poor sales (can’t remember the name now). The business idea was to have your specific shade of foundation matched and mixed at the counter. It has been my best foundation/concealer till date. I have tried mac, makeup forever , etc. but none compares to that brand. I think that Fenty was borne out of that failed brand, using a global star to market the brand.

  5. Susan

    October 20, 2017 at 4:43 pm

    I was gifted some items from Fenty Beauty on my birthday. Foundation, the trio sticks, the highlighter and lip gloss. I don’t like the trio sticks, they’re okay and I wasn’t a fan of the consistency. I’ll rather use the trophy wife as an eyeshadow as opposed to using it on my cheekbones; it’s too “busy”. The foundation was okay; nothing spectacular. I use 4 foundations for different purposes, 2 high end and 2 mid range foundations. MAC Studio Fix, Black Up. Then Milani 2-1 and Maybelline Fit me. These foundations beat Fenty Beauty hands down. The lip gloss is also alright. NYX, Maybelline, Revlon, Milani, Sleek have better and more affordable lip glosses. I really don’t get the hype. It’s just okay. There are others that are just as good, even way better and affordable. I guess it’s Rihanna that’s making these people so excited cause I just don’t get it.

  6. Tuu

    October 20, 2017 at 5:03 pm

    Honestly, I really love Fenty foundation. I think this a case of different strokes for different folks. I remember walking the whole of UAE and even Lagos looking for a perfect shade for my skin, looking through recommendations even and i just couldnt get the perfect shade for me and i am light skinned. I walked into sephora one day in Dubai and they told me about Fenty. Prior to that time, I had never heard of it. I can surely say that i do not regret getting it and for me its my go to foundation. To me its just fantastic. My honest opinion

  7. Cece

    October 31, 2017 at 9:58 pm

    I know this is an old post but chai. Spending that much all the way from Nigeria just to be among beauty bloggers on Fenty beauty products.. I’m amazed. Well I guess its her money and her life but I cant help recalling that I haven’t even seen any foreign bloggers vlog about a single Nigerian beauty product unless of course they have Nigerian blood. So there is a gap here. But I must say she has lovely bare skin and there is hardly any difference with the foundation. I hope that’s completely bare skin.

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