New Video: Eri Ife – Upside Down

Nigerian artiste & BN Music‘s BNM Red Alert for October, Eri Ife releases the official music video for his song “Upside Down” produced by IBK.

The video directed by Taiwo Egunjobi is the lead song and first visuals of his debut EP “Eri Ife: The EP” which was released earlier this year.

“Upside Down” is an uplifting song, and to best convey its message, the director chose to tell a story faithful to the song’s lyrics.

The video which is also Eri Ife’s first ever professional music video was shot in his hometown Ibadan. It blends together various features that characterize Eri Ife’s artistic approach to entertainment by portraying his true African nature through shots of him wearing African prints and a comic interlude where he speaks with a strong local accent.

Hit Play below!