Some entrepreneurs, creators, and product leaders are convinced they have developed a product that meets customer needs, believing they have achieved product-market fit. However, they often...
The significance of consistent marketing is often not fully understood by many businesses. Some businesses only put effort into marketing when they require new customers or...
Humans are people of associations. We often try new things based on recommendations from others. We might try a new dish because someone we trust says...
In most of my over 16 years of entrepreneurship and active participation in sales, I’ve focused on product improvement and branding as the best way to...
One of the major challenges businesses face is effective marketing. Many businesses spend a lot of money to get customers to see the value they offer....
We’re getting closer to the end of the year and if you are a business owner like me, you may experience burnout if you don’t take...
What does marketing mean to you? Marketing is everything you do to place your product or service in the hands of potential customers. What activities are...
Imagine watching your favourite TV show, then suddenly, several advertisements start playing right in the middle of the show, just when the plot of the story...
Have you also experienced any failed venture? What lessons did it teach you?
While your audience might be in more than one place, you must identify the channel that would give you the most result with minimal spending and...
Our #BellaNaijaWCW this week is Boluwa Olojo, the co-founder and Chief Marketing Officer of Go Ads Africa which helps brands buy and track online and offline ads...
The great thing about affiliate programs is that you’re able to get very specific about the kinds of communities that are ideal for your products, and...
Please note that every startup’s story is different. However, I’d like you to remember this: “If your products or services are high-quality, solves your target market’s...
Understanding the difference between search and social from a strategy perspective is key. People who are successful at both know when to get aggressive (search) and...
Even the way we consume art and music has changed. There are now TV shows that allow for user interaction. On shows like Big Brother, audience participation...
Communications agencies are known for helping companies drive sales; one agency is using tactics usually reserved for commercial campaigns to create real social impact. On Thursday,...
It’s been weeks since the first edition of #NonTechieTechTalks and the feedback hasn’t stopped rolling in. We did it! On Saturday, June 1st 2019 “Non-Techies” across...
It’s the start of the year and many of us are reviewing our business performance in 2018 and charting the course for the new year. What...
It is not a cliche or an exaggeration, when people say that branding is very important for a business. No matter how small or how big...
Media Perspectives is back again with the second edition of its industry report, Nigerian Media Advertising Guide (NMAG). The NMAG 2017/18 edition was launched on Monday, September...
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